In most simple terms, Digital Marketing is any form of marketing of products, services, ideas or information through any kind of electronic media. Digital Marketing has been around us since a very long time in the form of Radio transmissions, Billboards, Digital Hoarding Boards, Television Advertisements, Newspaper Ads to name but few and they are Offline Marketing Tools. But the question is: “Are those mediums of digital marketing still appropriate in the same way they used to be in the past?” WELL, with 56.1% of the total world’s population having the access of the Internet, you would want to consider your approaches of marketing. How about being visible on the platforms that people use the most?
With development in Information Technology, newer online tools of Marketing like Search Engine Optimization, Search Engine Marketing, Content Marketing, Email Marketing, Pay-per-click, Video and graphics creation and publishing and many more have evolved. Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google, Yahoo, Bing are some of the most popular Social Media Platforms and Search Engines that are mostly visited by the Internet users. Only Google has an average of 5.6 billion searches a day. It’s a huge number isn’t it? May be a few searches could be for your offerings but you have not marked your digital presence. Don’t lose the opportunity of being found by your potential customers. Increase your online visibility. Improve your brand awareness and brand loyalty. Foster your sales.
Yes, it is possible. Start with Digital Marketing!!